Marketing and lifecycle email

Best-in-class behavioral targeting. Heavier price tag and a steeper learning curve, but the depth is unmatched at scale.

Purpose-built for SaaS lifecycle. Visual editor plus event-based loops, and a unified product that includes transactional.

Dominant in ecommerce.

Reasonable for SMB lifecycle.

Recognizable brand; ergonomics show their age.

For pure transactional needs at startup scale, deliverability matters more than dashboards. Hard to beat.

Designed for SaaS. Transactional plus lifecycle plus broadcast in one place. The right fit when one vendor for both is the goal.

Once you have lifecycle complexity worth automating.

When budget is tight and breadth matters more than depth.

Testing plus sending in one tool keeps the early stack simple.